What is a Listing?
A Listing is a product page available for sale on Etsy. In Listybox:
Creation + SEO Information + Pricing = Listing
A creation is converted to a listing and published in your Etsy store.
Listing vs Creation
Feature | Creation | Listing |
Content | Product + Artwork | Creation + SEO + Price |
Location | My Creations | My Listings |
Status | Draft/Ready | Draft/Active/Inactive |
Platform | Listybox only | Can be pushed to Etsy |
Listing Creation Steps
Step 1: Creation Selection
Go to My Creations
Select a creation in "Ready" status
Click the "Create Listing" button
Step 2: Listing Form Fill in the following information in the listing form:
Title
Description
Tags
Pricing
Category
Step 3: Save or Publish
Save as Draft: Save as draft
Publish to Etsy: Publish directly
Listing Form Details
Title
Rules:
Maximum 140 characters
First 40 characters most important (visible on mobile)
Put main keyword first
Don't repeat unnecessarily
Tips:
Specify product type (T-Shirt, Hoodie, Mug)
Add theme/style info
Specify target audience (Gift for Him/Her)
Description
Recommended Structure:
Hook - First sentence should be attention-grabbing
Product features (bullet points)
Gift suggestions
Size guide
Care instructions
Shop policies / CTA
💡
Tip: First 160 characters appear in Google search results.
Tags
Rules:
Maximum 13 tags
Each tag maximum 20 characters
Repeating words unnecessary
Long-tail keywords more effective
Tag Strategy:
3-4 main keywords
3-4 niche-specific terms
3-4 seasonal/trending tags
2-3 broad scope tags
Pricing
Price Calculation:
Selling Price = Base Cost + Platform Fee + Etsy Fee + Desired Profit
Fee Structure:
Fee | Description | Approximate |
Base Cost | Manufacturer cost | Varies by product |
Platform Fee | Listybox fee | Varies by plan |
Etsy Fee | Listing + Transaction | ~6-8% |
Payment Fee | Payment processing | ~3-4% |
💡
Tip: We recommend keeping your profit margin at least 30-50%.
Category Selection
Etsy categories are automatically suggested:
Correct category selection is critical for SEO.
Mockup Selection
Select mockups for listing images:
Image Order:
Main image - Most attractive mockup
Alternative colors
Detail views
Size chart
Lifestyle images (if available)
Using Magic Wand
To auto-fill SEO information:
Click the 🪄 Magic Wand button next to the relevant field
AI generates content
Edit if necessary
Confirm
For details: Magic Wand - AI SEO
Variation Management
Manage variations in the listing:
Color Variations:
Separate mockup for each color
Color names comply with Etsy standards
Size Variations:
Don't forget to add size chart
Size-based price differences (for 2XL+)
Variation Pricing:
Size | Price Difference |
S-XL | Base price |
2XL | +$2.00 |
3XL | +$3.00 |
4XL | +$4.00 |
Listing Statuses
Status | Meaning | Action |
Draft | Draft, not published | Edit and publish |
Ready to Publish | Ready to publish | Push to Etsy |
Active | Active on Etsy | On sale |
Inactive | Disabled on Etsy | Activate |
Sold Out | Sold out | Reactivate |
Bulk Listing Creation
Bulk listing from multiple creations:
Select multiple creations in My Creations
Click "Bulk Create Listings" button
Create SEO with Magic Wand for each
Set pricing in bulk
Bulk save or publish
Preview
Check how the listing will look on Etsy before publishing:
Click the "Preview" button
Etsy-like view opens
Check mobile and desktop views
Make necessary edits
Best Practices
1. SEO Optimization
Main keyword in title
Natural keyword usage in description
Variety in tags
Category accuracy
2. Image Quality
High-resolution mockups
Consistent style
Eye-catching main image
Color accuracy
3. Pricing Strategy
Do competitor analysis
Maintain profit margin
Psychological pricing ($24.99 vs $25.00)
Seasonal adjustments
4. Description Structure
Readable format
Use bullet points
Add CTA
Trust elements (quality, handmade vibe)
Frequently Asked Questions
How many listings can I create from one creation?
As many as you want. If you have different Etsy shops, you can create separate listings for each.
Can I edit the listing after publishing?
Yes, you can edit both on Etsy and Listybox. Changes are synchronized.
Do I have to use Magic Wand?
No, you can write manually too. However, Magic Wand saves time and optimizes SEO.
Does it auto-publish to Etsy?
Yes if you choose "Publish to Etsy". Manual push required if you save as Draft.
Can I change the price later?
Yes, you can change from both Listybox and Etsy.
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## Changelog
Versiyon | Tarih | Değişiklik | Yazar |
1.0.0 | 2025-12-09 | İlk sürüm | Listybox Team |